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Digital Marketing: Agency v. Freelancer
Every business owner knows that a strong digital marketing approach is essential in our internet driven world, and there comes a time when every business is asking themselves “How do I update my businesses’ online presence?”. Perhaps a photographer in Tampa, FL needs an online portfolio created, or a cleaning business that is opening in St. Petersburg, FL needs a social media presence established. In each of these instances, one of the first decisions to make is between contracting a freelancer or a digital marketing agency. While both are highly qualified to implement an online marketing strategy, there are major differences between the two. What is a freelance digital marketing…
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6 ways a blog can help your business
Your business is ready for action – you’ve executed your business plan, purchased all your supplies and overhead, designed business cards, have a website and social media presence that’s true to your brand, but your phone still isn’t ringing. Implementing a strategic digital marketing plan, with blogging as a key feature, can help solve this problem. According to an analysis by Hubspot, 80% of companies that saw an increase in customers use blogging in their digital marketing strategy, furthermore 69% of companies say a successful blogging campaign increased their lead generation. Blogging is a multi-purpose tactic in digital marketing Assists SEO efforts Blogging is one of the most effective tools…
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Why journalists need to care for their mental health
In previous decades, numerous academic articles have examined the mental health toll on journalists and found ample evidence to support why journalists need to pay attention to their mental health. As a journalist that recently reported on the gay club shooting that occurred at Club Q in Colorado Springs on Nov. 19, I have personally felt the mental health effects of being a journalist. Studies show that not only are journalists more likely to develop PTSD from their jobs, but the mental health of journalists is overall not addressed, as there are very few studies on what can be done to address this issue. Reporting on a mass shooting The…
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How to negotiate an entry level job offer
Many job searchers make the mistake of accepting the first job offer they receive, without doing any research on how essential negotiating your salary is. This is especially true for recent graduates; fewer than half report attempting to negotiate a first job offer. Despite this, most employers are willing to negotiate their first offer; reports show that 74% of employers are able to improve their initial salary offer. It can be anxiety-inducing to engage in job negotiations, however, when approaching how to negotiate your salary, it’s important to remember that you would not have received an offer if the company was not interested in hiring you. This is one of…
