About Me

Hello, I’m Catherine!

I was born and raised in Tampa Bay, and I’m fortunate enough to continue to call this beautiful area our home!

I’m a multi-talented professional, carving a niche for myself in the dynamic worlds of journalism and digital marketing. With keen insights, exceptional writing skills, and a flair for digital strategy, I have become a driving force behind successful marketing campaigns and a respected voice in the field of journalism.

I embarked on my journey in the world of media and communication with a passion for storytelling and an unyielding curiosity about the digital landscape from a young age, designing websites from the age of 11 and writing stories since the third grade. I graduated with my Master’s Degree in Mass Communications, with focuses in Journalism and Digital Design from the University of South Florida, where I honed my writing skills and cultivated a deep understanding of the power of words. 

My career in journalism began as a News Editor for my University’s student led newspaper, The Crow’s Nest. I then transitioned into a position as a Digital Producer and Social Media Manager for a leading news outlet based out of Colorado Springs, Colorado, FOX 21 News. My ability to dissect complex issues, conduct thorough research, design and effecuate effective marketing strategies, and deliver compelling stories quickly garnered attention.

This regonition earned a coveted position back in my homestate as a News Reporter at the Community News Collaborative, a news intiative that provides high-impact journalism to an underserved community; the Sarasota, Manatee and DeSoto county region. I have covered a wide range of topics, from investigative pieces on local politics to in-depth profiles of influential figures in various industries and in varying mediums, including print, radio, video, and social media.

My journalistic excellence doesn’t stop at traditional media. My articles, often blending insightful analysis with a conversational tone, have been featured in numerous digital publications, utilizing a knack for breaking down complex subjects and making them accessible to a broad readership.

In addition to her journalistic prowess, I am a digital marketing virtuoso. My storytelling skills proved invaluable in crafting persuasive and engaging marketing content, enabling me to seamlessly transition between roles within digital marketing, including content direction, branding, social media, content marketing strategies, and more.

I have orchestrated and executed successful digital campaigns that have significantly elevated the online presence of numerous brands. Her ability to connect with audiences on social media platforms, analyze digital metrics, and devise data-driven strategies has made her a sought-after specialist in the field.

What truly sets me apart is my ability to bridge the gap between journalism and digital marketing. My journalistic instincts for storytelling and audience engagement perfectly complements my digital marketing expertise. This unique skill set allows me to create authentic, impactful, and results-driven content that resonates with readers and converts them into loyal customers.