The Challenge
Bill Thomas Group, a St. Petersburg-based real estate agency, needed a polished, professional website that would both reflect their local expertise and serve as a functional sales tool. Their previous site lacked brand cohesion and modern features for property search—making it difficult for clients to explore listings efficiently.
Solution, Execution & Results
I designed and developed a custom WordPress site that balanced elegance with usability. Clean layouts, intuitive navigation, and strategic copywriting emphasized trust and experience, while the technical foundation ensured performance and scalability.
The highlight of this project was a custom MLS integration, allowing live property listings to populate automatically through IDX Broker. This addition gave clients a seamless browsing experience while positioning Bill Thomas Group as a tech-forward real estate brand.
Execution included:
- Designed and built a responsive website optimized for desktop and mobile users
- Integrated MLS listings via IDX Broker with real-time search and filtering capabilities
- Developed clear calls-to-action and navigation to drive inquiries
- Implemented SEO-friendly page structures and metadata for improved visibility
The completed website gave Bill Thomas Group a professional, user-focused digital presence that aligned with their reputation and market position. The integrated MLS feed elevated both user engagement and brand authority, offering a modern, all-in-one platform for property discovery.
