The Challenge
As a luxury waterfront development in Tampa Bay’s fast-growing real estate market, Marina Pointe needed more than visibility, it needed to drive desire.
The challenge was to capture the sophistication of waterfront living while driving measurable digital engagement. The marketing efforts needed to attract qualified leads, elevate brand storytelling, and unify the campaign across multiple content channels.
The Solution
To bring Marina Pointe’s story to life, I developed an integrated content ecosystem that paired aspirational storytelling with visual sophistication.
The strategy spanned long form editorial, photography, social content, and digital campaign execution—all designed to immerse potential buyers in the Marina Pointe lifestyle. Each piece was crafted to reflect the elegance of waterfront living while reinforcing Marina Pointe’s position as a premier luxury destination, inviting audiences to not just view the property, but experience its story.
Key initiatives included:
Full-scale social media management — I led photography direction, graphic design, and content calendar management to ensure brand consistency across all channels.
Content creation and publishing — Produced and scheduled social media posts, crafted blog content promoted through these channels, and aligned all messaging with seasonal and sales milestones.
Ad campaign collaboration — Assisted in developing supporting ad copy and creative for Google and social channels to reinforce brand visibility and lead generation efforts.
- Longform lead magnet creation — Tampa Bay & Florida’s Luxury Real Estate Book, a 30+ page lifestyle guide positioning Marina Pointe as the centerpiece of the Gulf Coast’s luxury real estate market.
Execution & Approach
This campaign blended editorial storytelling with hands-on creative production to build a consistent, recognizable brand presence across every touchpoint.
Deliverables included:
Longform copywriting, layout direction, and design collaboration for “Make the Move: A Guide to Tampa Bay & St. Petersburg”
Original photography capturing the property’s architecture, amenities, and lifestyle appeal
Branded social media templates and graphics reflecting a cohesive luxury tone
Strategic content calendar planning and management across social and blog platforms
SEO-optimized blog content integrating local culture, luxury trends, and investment insights
Collaboration with the paid media team to adapt content for performance-based ad campaigns
Event attendance and live social media coverage, including real-time publishing during community and promotional events to drive engagement and visibility
Results & Impact
The integrated campaign redefined Marina Pointe’s digital presence and strengthened its position in Tampa Bay’s competitive real estate market.
The campaign not only captured the sophistication of waterfront living but also built an emotional bridge between the brand and its audience. Through authentic visuals, localized storytelling, and consistent publishing, Marina Pointe’s online presence evolved into a reflection of the lifestyle it promised—elevated, effortless, and undeniably Tampa Bay.
Key outcomes included:
+15% increase in social media followers and steady engagement growth across channels
32+ blogs and one longform guide published to reinforce Marina Pointe’s storytelling strategy
3 ad campaigns developed to complement organic efforts and boost reach
45% faster publication timeline achieved through structured content calendar management
Event coverage and live publishing that elevated visibility and engagement during community events
Improved brand consistency across all marketing platforms, from organic posts to paid media
Enhanced lead generation through the gated lifestyle guide and longform content funnel
