Overview
The Retail Trends Report is an annual, flagship industry report for RETHINK Retail. The 2025 edition, Strategies for a Transforming Market, marked RETHINK Retail’s flagship industry report of the year — a comprehensive, multi-sponsor research initiative exploring the forces redefining global retail. From AI-driven automation and sustainability mandates to experiential commerce and hyper-personalization, the report offered a forward-looking roadmap for retailers preparing for a year of accelerated transformation.
As Managing Editor, I led the project from concept to publication — expanding the editorial framework, refining SME outreach, and guiding narrative alignment to ensure the report reflected both sponsor objectives and RETHINK Retail’s growing position as an industry thought leader.
Execution & Approach
As Managing Editor, I led the ideation, editorial refinement, and full project management for the 2025 edition—guiding the publication from concept through completion.
I expanded the editorial direction beyond surface-level trend analysis to emphasize how innovation, sustainability, and customer-centric design are converging to define the next era of retail transformation.
Key initiatives included:
Redefining the editorial framework and theme, Strategies for a Transforming Market, to reflect the most influential retail conversations heading into 2025.
Interviewing and integrating insights from executives at Cognizant, Fortinet, Rocketium, and Optimum Retailing, ensuring each section delivered actionable leadership perspective.
Overseeing cross-functional collaboration between editorial, design, and marketing teams to ensure consistent message alignment and sponsor visibility.
Providing creative and editorial direction for report graphics, pull quotes, and promotional assets to maintain brand cohesion across written and visual deliverables.
Authoring and editing several of the report’s lead features, including The Green Revolution of Retail Operationsand The Automation Wave Transforming Retail.
This project exemplified RETHINK Retail’s growth into a global thought leadership brand—blending narrative storytelling, design sophistication, and measurable business impact.
Results & Impact
The 2025 Trends Report: Strategies for a Transforming Market quickly became one of RETHINK Retail’s most successful campaigns of the year, generating substantial engagement and ABM-qualified leads.
Performance Highlights:
78.5K impressions across social, website, and email campaigns
3.2K engagements (clicks, likes, and shares)
328 qualified leads generated through ABM and landing page downloads
10+ retail and technology leaders featured, including Cognizant, Fortinet, Rocketium, Optimum Retailing, and brand spotlights on Walmart, IKEA, Target, and Levi’s
The success of the 2025 edition demonstrated how a refined editorial structure, cross-functional collaboration, and sponsor-driven storytelling can transform a report into a performance engine—strengthening RETHINK Retail’s brand visibility and delivering measurable ROI for participating partners.
